TY  - BOOK
AU  - Saxena,Rajan
TI  - Marketing management / 
SN  - 9780070599536
U1  - 658.8 
PY  - 2006///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - MARKETING MANAGEMENT
N1  - Includes index and bibliography
ER  -