Saxena, Rajan. <br/><br/>
Marketing management /  
by Rajan Saxena. 
 - 3rd ed /   . 
 - New Delhi :   Tata McGraw-Hill Publishing ,   2006. 
 - 819p. :   Table and figures ;   25cm .  
<br/><br/>Includes index and bibliography 
<br/><br/><label>ISBN: </label>9780070599536  Rs. 415.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX/M