TY  - BOOK
AU  - Govindarajan,M.
TI  - Marketing management: concepts, cases, challenges and trends / 
SN  - 9788120332591
U1  - 658.8 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -