Govindarajan, M. <br/><br/>
Marketing management: concepts, cases, challenges and trends /  
by M. Govindarajan. 
 - 2nd ed /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - 312p. :   Table and figures ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120332591  Rs. 250.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV/M