TY  - BOOK
AU  - Kotlar,Philip
AU  - Keller,Kevin Lane  .
TI  - Marketing management / 
SN  - 9788120335707
U1  - 658.8 
PY  - 2009///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -