Kotlar, Philip. <br/><br/>
Marketing management /  
by Philip Kotlar and Kevin Lane Keller. 
 - 13th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2009. 
 - 662p. :   Table and figures ;   27cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120335707  Rs. 550.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M