Lilien, Gary L. <br/><br/>
Marketing models /  
Gary L Lilien,Philip Kotler and K Sridhar Moorthy. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2006. 
 - xv,803p. :   Tables ;   22cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> Rs. 375.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL/M658.8