Srinivasan, R. International marketing / R Srinivasan. - 3rd ed / . - New Delhi : Prentice Hall of India , 2008. - xvi,251p. : ill.,fig.,pict. ; NULL . Includes index ISBN: Rs. 225.00 (Pb) Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 658.848 / SRI/I