TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra  .
AU  - Burnett,John  .
TI  - Advertising : principles and practice / 
SN  - 9788120333048
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - ADVERTISING
N1  - Includes bibliographical references, glossary and index
ER  -