Wells, William. <br/><br/>
Advertising : principles and practice /  
by William Wells, Sandra Moriarty and John Burnett. 
 - 7th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - xxix,892p. :   ills.,figs.,tables ;   27cm .  
<br/><br/>Includes bibliographical references, glossary and index 
<br/><br/><label>ISBN: </label>9788120333048  Rs. 425.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL/A