Bennett, Roger. International marketing: strategy planning, market entry and implementation / Roger Bennett and Jim Blythe. - 3rd ed / . - New Delhi : Kogan Page India , 2005. - 362p. : diagrams ; 22cm . includes bibliographical references and index ISBN: 9780749445157 Rs. 425.00 Subjects--Index Terms: EXPORT MARKETING Dewey Class. No.: 658.848 / BEN/I