Palda, Kristian S .

Pricing decisions and marketing policy / by Kristian S.Palda. - New Delhi : Prentice Hall of India , 1971. - x,116p. : tables,pictures ; 23cm . - Foundation of marketing series, NULL NULL; . - Foundation of marketing series, NULL NULL; .

Includes index

Rs.9.50 (Pb)

MARKETING MANAGEMENT

658.816 / PAL/P