Ireland, Norman J  . <br/><br/>
Product differintiation and non-price competition /  
by Norman J. Ireland. 
 - Oxford :   Basil Blackwell ,   1987. 
 - 192p. :   figs. ;   23cm .  
<br/><br/>Includes references and index 
<br/><br/><label>ISBN: </label>0631138463  UKP 27.50 
<br/><br/><label>Subjects--Index Terms: </label>PRODUCT MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.816  / IRE/P