Singh, D R . Advertising : with special reference to India / ed by D.R Singh & K.M. Upadhyay. - New Delhi : Kalyani Publishers , 1981. - xviii, 276p. : Tables, charts ; 23cm . Includes index ISBN: Rs. 30.00 (Pb) Subjects--Index Terms: ADVERTISING Dewey Class. No.: 659.1 / SIN/A