Cherunilam, Francis. International marketing: text and cases / by Francis Cherunilam. - 9th ed / . - Mumbai : Himalaya Publishing House , 2007. - 403p. : Table and figures ; 23cm . NULL ISBN: Rs. 650.00 (Hb) Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.848 / CHE/I