TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer / 
SN  - 9788178297491
U1  - 658.800954 
PY  - 2007///
CY  - New Delhi : 
PB  - Response Books , 
KW  - MARKETING-MANAGEMENT-INDIA
N1  - Includes bibliographical references
ER  -