TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Planning for power advertising: a user`s manual for students and practitioners / 
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Response Books , 
KW  - ADVERSTISING
N1  - Includes index
ER  -