Mentzer, John T.

Sales forecasting management: a demand management approach / John T Mentzer and Mark A Moon. - 2nd ed / . - New Delhi : Response Books , 2005. - xv,347p. : ills.,charts.,tables ; 18cm .

Includes bibliographical references and index

Rs. 395.00 (Pb)

SALES MANAGEMENT

658.81 / MEN/S