Mentzer, John T. Sales forecasting management: a demand management approach / John T Mentzer and Mark A Moon. - 2nd ed / . - New Delhi : Response Books , 2005. - xv,347p. : ills.,charts.,tables ; 18cm . Includes bibliographical references and index ISBN: Rs. 395.00 (Pb) Subjects--Index Terms: SALES MANAGEMENT Dewey Class. No.: 658.81 / MEN/S