Bhatia, Tej K. <br/><br/>
Advertising and marketing in rural India: language, culture, and communication /  
Tej K Bhatia. 
 - 2nd ed /   . 
 - New Delhi :   Macmillan India ,   2007. 
 - xxvii,327p. ;   18cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230633896  Rs. 465.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING  
<br/><br/><label>Dewey Class. No.: </label>659.1  / BHA/A