Heidingsfield, Myron S . Marketing / Myron S. Heidingsfield and A. B. Blankenship. - 3rd ed / . - New York : Barnes & Noble Books , 1974. - viii, 373p. : figs., tanle ; 20cm . Includes index ISBN: 0064670015 NULL Subjects--Index Terms: MARKETING Dewey Class. No.: 658.8 / HEI/M