Davar, Rustom S.. Modern marketing management / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. - New Delhi : Universal Book Stall , 1997. - xxv,694p. : ill.,tables ; 22cm . NULL ISBN: 8185461317 Rs. 165.00 Subjects--Index Terms: MANAGEMENT-MARKETING Dewey Class. No.: 658.8 / DAV/M