Apte, Govind. <br/><br/>
Services marketing /  
Govind Apte. 
 - New Delhi :   Oxford University Press ,   2006. 
 - xi, 440p. :   ill., figs and table ;   26cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780195667585  Rs. 250.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT/S