TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner  .
TI  - Customer relationship management : a databased approach / 
U1  - 658.812 
PY  - 2006///
CY  - New Delhi : 
PB  - Wiley India , 
KW  - CUSTOMER RELATIONSHIP-MANAGEMENT
N1  - Includes glossary and index
ER  -