Kumar, V. <br/><br/>
Customer relationship management : a databased approach /  
V Kumar and Werner Reinartz. 
 - /   . 
 - New Delhi :   Wiley India ,   2006. 
 - xxiv,323p. :   ills.,charts.,tables ;   20cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label> Rs. 229.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>CUSTOMER RELATIONSHIP-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM/C