TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A  .
TI  - Advertising and promotion : an integrated marketing communications perspective / 
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -