TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald  .
TI  - Integrated advertising, promotion, and marketing communications / 
U1  - 659.113 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - ADVERTISMENT
N1  - Includes index
ER  -