Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications /  
by Kenneth E. Clow, Donald Baack. 
 - 3rd ed /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - xix,515p. :   illus.,figs.,tables ;   27cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> Rs. 395.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISMENT 
<br/><br/><label>Dewey Class. No.: </label>659.113  / CLO/I