TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management / 
SN  - 8120320662
U1  - 658.8 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -