Keegan, Warren J. <br/><br/>
Global marketing management /  
Warren J Keegan. 
 - 7th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - xxv,617p. :   ills.,charts.,tables ;   22cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8120320662  Rs. 275.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE/G