TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota,Kamala  .
AU  - Srinivasan,R  .
TI  - Business policy and strategic management : concepts and applications / 
SN  - 8120328620
U1  - 658.11 
PY  - 2005///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - BUSINESS MANAGEMENT
N1  - Includes index
ER  -