Gupta, Vipin. <br/><br/>
Business policy and strategic management : concepts and applications /  
Vipin Gupta,Kamala Gollakota and R Srinivasan. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2005. 
 - xi,611p. :   ills.,figs.,charts ;   24cm  CD .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>8120328620  Rs. 350.00 
<br/><br/><label>Subjects--Index Terms: </label>BUSINESS MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.11  / GUP/B