Ramaswamy, V S. <br/><br/>
Marketing management : planning, implementation and control /  
V S Ramaswamy and S Namakumari. 
 - 3rd ed /   . 
 - London :   Macmillan ,   2002. 
 - xxxv,748p. :   ills.,tables ;   24cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780333937198  RS375.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M