TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J  .
TI  - Consumer behavior : concepts and applications / 
U1  - 658.8342 
PY  - 2006///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - CONSUMER BEHAVIOR
N1  - Includes notes and index
ER  -