TY  - BOOK
AU  - Kazmi,S H H.
AU  - Batra ,K Satish
AU  - Batra,Satish K  .
TI  - Advertising and sales promotion / 
SN  - 8174463941
U1  - 658.81 
PY  - 2004///
CY  - New Delhi : 
PB  - Excel Books , 
KW  - SALES MANAGEMENT
N1  - Includes bibliographical references and index
ER  -