Kazmi, S H H. <br/><br/>
Advertising and sales promotion /  
by S H H Kazmi and K Satish Batra. 
 - 2nd ed /   . 
 - New Delhi :   Excel Books ,   2004. 
 - xiii,633p. :   ills.,picts.,tables ;   24cm .  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8174463941  Rs. 325.00 
<br/><br/><label>Subjects--Index Terms: </label>SALES MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.81  / KAZ/A