Keegan, Warren J. <br/><br/>
Global marketing management /  
Warren J Keegan. 
 - 7th ed /   . 
 - Delhi :   Dorling kindersley (India) ,   2007. 
 - 643p. :   ills.,figs.,tables ;   23cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label> RS275.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE/G