Kotler, Philip. Marketing management / Philip Kotler and Kevin Lane Keller. - 12th ed / . - New Delhi : Prentice Hall of India , 2007. - xxxvii,849p. : ills.,picts ; 26cm . Includes glossaryu and index ISBN: 8120327993 Rs. 495.00 Subjects--Index Terms: MARKETING MANAGEMENT Dewey Class. No.: 658.8 / KOT/M