Schiffman, Leon G. <br/><br/>
Consumer behavior /  
Leon G Schiffman and Leslie Lazar Kanuk. 
 - 9th ed /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - xviii,561p. :   ills.,picts.,tables ;   26cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label> Rs. 325.00 (Pb) 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH/C