TY  - BOOK
AU  - Etzel,Michael J.
TI  - Marketing / 
SN  - 0070600902
U1  - 658.8 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - MARKETING MANAGEMENT
N1  - Includes glossary and index
ER  -