TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning : strategies for competitive advantage / 
SN  - 0070581592
U1  - 658.827 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing , 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -