TY  - BOOK
AU  - Jayachandran,S.
TI  - Marketing management : text and cases / 
SN  - 8174463623
U1  - 658.8 
PY  - 2004///
CY  - New Delhi : 
PB  - Excel Books , 
KW  - MARKETING MANAGEMENT
N1  - includes index
ER  -