Jayachandran, S. <br/><br/>
Marketing management : text and cases /  
S Jayachandran. 
 - /   . 
 - New Delhi :   Excel Books ,   2004. 
 - xi,505p. :   tables.,charts.,picts ;   24cm .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>8174463623  RS275.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAY/M