TY  - BOOK
AU  - Dholakia,Nikhilesh
AU  - Khurana,Rakesh  .
AU  - Bhandari ,Labdhi  .
AU  - Jain,Abhinandan K  .
TI  - Marketing management : cases and concepts / 
U1  - 658.8 
PY  - 2010///
CY  - New Delhi : 
PB  - Macmillan India , 
KW  - MARKETING MANAGEMENT
ER  -