Dholakia, Nikhilesh. <br/><br/>
Marketing management : cases and concepts /  
by Nikhilesh Dholakia... et al. . 
 - /   . 
 - New Delhi :   Macmillan India ,   2010. 
 - ix,643p. :   illus.,tables(some folds) ;   22cm .  
<br/><br/><label>ISBN: </label> Rs. 275.00 (Pbk) 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO/M