TY - BOOK AU - Ramaswamy,V S. AU - Namakumari,S . TI - Strategic planning : formulation of corporate strategy / SN - 0333932455 U1 - 658.40120954 PY - 2005/// CY - New Delhi : PB - Macmillan India , KW - STRATEGIC PLANNING N1 - Including bibliographical references and index ER -