TY  - BOOK
AU  - Grover,S K.
TI  - Marketing : a strategic orientation / 
SN  - 812192216X
U1  - 658.8 
PY  - 2003///
CY  - New Delhi : 
PB  - S Chand , 
KW  - MARKETING MANAGEMENT
N1  - Includes Bibliographicalreferences & index
ER  -