Grover, S K. <br/><br/>
Marketing : a strategic orientation /  
S.K.Grover. 
 - /   . 
 - New Delhi :   S Chand ,   2003. 
 - 275p. :   illus.,figs.,tables ;   24cm .  
<br/><br/>Includes Bibliographicalreferences & index 
<br/><br/><label>ISBN: </label>812192216X  RS140.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO/M