Gandhi, J.C.. Marketing : a managerial introduction / J.C. Gandhi. - New Delhi : Tata McGraw-Hill Publishing , 1985 (rep.1995). - xix,496p. : ill.,tables,figs. ; 24cm . NULL ISBN: 0074516426 Rs. 135.00 Subjects--Index Terms: MARKETING-MANAGEMENT Dewey Class. No.: 658.8 / GAN/M