McCarthy, Daniel  . <br/><br/>
Business policy and strategy : concepts and readings /  
Daniel J.McCarthy,Robert J.Minichiello and Joseph R.Curran. 
 - Illinois :   Richard D.Irwin ,   1988. 
 - xii,528p. ;   20cm. 
 - The irwin series in management and the behavioural sciences,   NULL  NULL; .
 - The irwin series in management and the behavioural sciences,   NULL  NULL; .
<br/><br/><label>ISBN: </label> Rs. 55.00 (Pbk) 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT,BUSINESS STRATEGY 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MCC/B