TY  - BOOK
AU  - Lavine,John M  .
AU  - Wackman,Daniel B  .
TI  - Managing media organisations : effective leadership of the media / 
T2  - Longman series in public communication, 
SN  - 0582286344
U1  - 659 
PY  - 1988///
CY  - New York : 
PB  - Longman , 
KW  - MEDIA-ORGANISATION
N1  - Includes bibliography and index
ER  -